 In
1991, M&L introduced a new corporate identity program to
symbolize its drive towards innovation and marketing excellence.
It was aimed to strengthen competitiveness by bringing the attitudes
and behavior of all employees in line with M&L's desired
perception by the public. M&L's corporate logo was redefined
to project M&L’s firm determination to become one
of the leaders in the field of marketing and distribution.
The M&L logo is aimed to appeal to most of its target clients,
suppliers and partners, thus expanding its presence throughout
the Philippines and the world. The name is superimposed over
a dynamic, new logo design, giving an overall image of dynamic
enterprise. The elliptical logo shape symbolizes the world moving
through space, conveying a distinctive image of innovation and
change. The letters "M&L" partially break out
of the oval to connect the interior with the exterior, showing
M&L’s desire to be one with the world and to serve
society as a whole.
The strong blue color (Pantone 286: M80% + C100%) suggests
stability and reliability, and exudes a warm and intimate
feeling. |
